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Victoria CalinaFounder & Creative Director · Mirrors · Zürich

I produce it, I market it —and I know the psychology underneath.

Photo and video producer, performance marketer and creator. I've shot the campaigns, bought the media behind them, and grown my own audience — so I know exactly what makes someone stop scrolling, trust a brand, and book.

Photo & video productionPaid mediaCreator · 15.6K
Brands I've produced, shot or run media for — hover to pause
(01)  Selected projectsOpen a folder to see the full set

Production that
carries the brand.

(02)  Results© 2026

The results
don't lie.

Two beauty & aesthetics accounts in Switzerland. Instant Forms for volume, a tracked landing-page funnel for booking intent. Strategy, creative, build and optimisation in-house.

CHF5'644.90
Ad spend managed
871
Qualified leads
CHF4.01
Lowest cost per lead
22
Confirmed bookings
Opatra LondonBeauty tech · TikTok + paid
124K+Views
~100Leads / month
+20%Bookings
Paramount Midtown5★ hotel · Dubai
3 daysOn location
20+Reels
50+Photos
Live FusionRestaurant · Zürich · recurring
16.4kTop reel
8–11kTypical reel
MonthlyOngoing scope
Shot and produced for creators between 500K and 3M followers —
Kevin Lutolf, Toni B. and others.
Red carpet, brand events, campaign content
Paid-media figures from Meta Ads Manager, 10.08.2026 · bookings confirmed by the client · client names withheld on request.
(03)  ReachOwn channel
Instagram profile @victoriaxdiana
@victoriaxdianaFollow →

Distribution
I already own.

Reach isn't a vanity line here — it's the free half of the media plan. Client work goes out through my channel as well as theirs, which is why a shoot day is worth more than the files it produces.

15.6KFollowers
406.9KViews · last 30 days
6M+Views · single video
9.7%Engagement rate
Open the profile →
(04)  CapabilitiesOne team, no hand-offs
01

Production

  • Photography — editorial, interiors, food, product
  • Video — Reels, commercials, brand films
  • Direction, lighting, on-location crew
  • Edit & grade — Premiere, Resolve, Lightroom
  • Events, red carpet, creator content
02

Paid media

  • Meta & TikTok Ads — lead gen, conversions
  • Instant Forms + landing-page funnels
  • Pixel & Conversions API
  • Creative testing, weekly optimisation
  • Lead routing & follow-up systems
03

Brand & psychology

  • Positioning, messaging, visual identity
  • Hook writing & retention structure
  • Content strategy & calendars
  • Web — Framer, Webflow
  • Meta certified · Marketing & Advertising
(05)  Work with meSelective intake

Your brand is either
earning attention —or paying for it twice.

If you run a hotel, restaurant, clinic, salon or a personal brand and you're tired of content that looks nice and does nothing — that's the gap I close. Content, ads and strategy as one system, built to fill a calendar rather than a feed.